This is California’s reopening plan for stores, offices, schools, sports, concerts, theaters

SACRAMENTO, Calif. — California businesses seen as presenting less risk of spreading the coronavirus could open in the near future under a plan Gov. Gavin Newsom unveiled Tuesday, the first of what he suggested were several slow steps toward easing the statewide shutdown order. “We believe we are weeks, not months, away from making meaningful modifications” in the current restrictions, Newsom said. But Newsom’s announcement of a four-phase plan did not come with a guaranteed timetable. He said while current public health...

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White House Turns to Corporate America to Fix Testing Shortfall

The Trump administration is leaning heavily on the nation’s drug retailers and lab-testing companies to try to solve a problem that has vexed it since the beginning of the coronavirus pandemic: Getting mass testing up and running smoothly. Expanding on an earlier effort to ramp up testing in store parking lots, the White House on Monday revealed plans to partner with Walmart Inc., CVS Health Corp., Walgreens Boots Alliance Inc. and other chain retailers and diagnostics companies to...

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McKinsey & Co.’s “Store of the Future” Yields Retailing Insights in Real Time

McKinsey & Co., the global consulting giant with $10 billion in annual revenue, opened a pop-up luxury goods store this fall in the Mall of America in Minneapolis. It’s a laboratory where the firm’s clients are studying consumer behavior and experimenting with the digital tools that will define the future of retail. McKinsey’s research approach is novel and, after just two months in operation,...

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The Video-First Future of Ecommerce

In the future, we’re all going to be shopping on video apps like TikTok. Whether you’re buying instant noodles or high-end sweaters, it has become increasingly clear that short video clips are the future of ecommerce. Think of them as compulsively watchable commercials—with a direct link to buy. In the US, the usual monetization system for video is limiting. On YouTube, the biggest online video platform, compensation is still largely driven through through ads. But for most creators, that amounts to...

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How will Advertisements affect your Holiday Season?

 

We all know that the advertisements popping up on Google, Facebook, Amazon, and our other various social media and shopping platforms are there for a reason. Paid researchers know just what we like, when we like it, and where to place it in order to get the traffic they're looking for. In an article recently published by MarketingLand, the giants of the Holiday season have made huge peaks in site...

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Keeping up with the eCommerce Trends

 

Curious about what eCommerce trends are going to be taking over in the new year? This article by Core DNA gives you just the outline you were hoping to find. Learn about trends from "Adopting the fast-fashion mindset," to "eCommerce goes headless," in this quick go-to list. Read the article Read More...

Disney and Amazon Reach new Partnership amidst Dispute

 

With the upcoming Disney+/Amazon launch (set to release on November 12th,) spectators are curious to see how the two industry giants have come to an agreement over advertising, and issue which previously played a massively problematic role in the deal. Specifically, the issues arose about the advertising rights in regards to Disney's apps, including ABC, ESPN, and the Disney Channel. Learn about the implementation plans for this new partnership through the...

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Facebook’s Efforts to help Small Business’s prep for the Holidays

Facebook aims to stay ahead of the curve in every aspect possible- even in giving back to the community. As the holidays approach, the social media giant has decided to lend a hand in helping entrepreneurs reach their customer potential through a "Holiday Bootcamp."  Michelle Klein, Facebook's vice president of Global Business Marketing, said the company estimates that more than 140 million businesses currently use Facebook's application suite. With...

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Amazon investing $700 Million to Retrain Workers

HUB Consulting India Amazon Walmart

Amazon has been paying to retraining thanks to automation and artificial intelligence.  The company announced a $700 million effort to retrain 100,000 workers over the next six years. The tech giant is creating programs based on internal insights and offering training not only for technical positions, but also for jobs such as nursing that don't fall under the company's traditional umbrella. Amazon knows that to weather the...

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Ride-Hailing Companies in the Fight Against California’s new Labor Bill

   

While California's new labor bill aims to protect "gig" workers' rights, new ride-hailing technologies such as Uber and Lyft are fighting the substantial changes. This new bill defines a 3 part outlined test that creates diversity among independent contractors who are not entitled to minimum wage and benefits. In contrast, the ride-hailing technologies argue that this model contradicts the ability to create a flexible employee-work relationship. Despite the opposition, multiple key players in the industry have stated their...

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