The growing local e-commerce industry presents an exciting solution for fast-track growth in the SMME sector.
“E-commerce represents a fundamental change in the way that trade is conducted, and offers up a new, more efficient way to connect producers and merchants directly to customers around the country and in fact the world, bridging the gap between demand and supply. This presents major potential for the expansion of small businesses, improved... Posted: 05/15/17 [ Read More... ]
UX design is one of those topics you can’t ignore as a marketer because it has deep roots in everything you do for an online brand. It’s something you and everyone in your team must understand, even if you’re not experts in the field. So what exactly is UX and why is it important to every business?
This is the question we’ll be answering today so there’s no more confusion about... Posted: 05/12/17 [ Read More... ]
Snap reported its earnings for the first time since becoming a public company in March of this year. Its daily active user count clicked up to 166 million, a 5 percent increase over last quarter, up 36 percent from this time a year ago. That puts it behind Instagram Stories, a competitor launched by Facebook that copied heavily from Snapchat and has already passed 200 million users. It also means... Posted: 05/10/17 [ Read More... ]
Despite widespread fears that artificial intelligence and automation will create mass unemployment, job losses due to technology are at historic lows, according to an analysis published Monday by the Information Technology and Innovation Foundation.
Most people typically think of the working economy as employment that is divided between two groups: employed and self-employed. The latter provides more flexibility but does not come with any rights, while the prior establishes an abundance of rights, but limited flexibility. The "gig economy", as it is commonly referred, examines the latter partition: comprising of the seemingly self-employed and highly flexible type of... Posted: 05/09/17 [ Read More... ]
The IoT's Enhancement of Business Productivity and EfficiencyPosted: 05/08/17 [ Read More... ]
The acting head of the Federal Trade Commission (FTC), Maureen Ohlhausen, has said that she believes the Internet of Things industry should largely be left to regulate itself, rather than being subjected to external oversight. She also defended the use of data analytics to target consumers with different offers and pricing.
As much as the tech industry likes to try and create new standards, it has often taken external... Posted: [ Read More... ]
From the unlikely setting of Ottawa, Shopify has quietly been powering an e-commerce revolution.Posted: 05/05/17 [ Read More... ]
With front-end mobile coding taken care of in the recent release of Android Studio 2.3, Google targeted cloud-based back-end development at its recent Google Cloud Next '17 conference.
While the show addressed cloud development in general, Google's mobile focus was exemplified by new serverless computing initiatives that provide back-end functionality for Android, iOS and Web apps.
These include an update to Google App Engine -- its nine-year-old serverless runtime environment... Posted: 05/01/17 [ Read More... ]
Ecommerce marketers have four basic objectives. To start, they must bring new visitors to their store. Next is to convert more of these visitors into customers. Then they must look at ways to increase the average revenue earned per customer session. Finally, they must create incentives for these customers to return for future purchases.
Apart from bringing new visitors to your store, the rest of the marketing objectives are all directly influenced... Posted: 04/28/17 [ Read More... ]