Henry Ford famously said that people could order Fords in any color they wanted, as long as it was black. If e-commerce existed more than a century ago, Ford might have been in trouble. In fact, it wasn’t long after auto manufacturing became a major industry that customer demand kicked in, and car makers began offering options. Posted: 11/30/16 [ Read More... ]
[ The big winners in e-commerce focus on the experience, says Forerunner’s Kirsten Green ]
Consider the customer.
Kirsten Green, who runs the early-stage venture capital firm Forerunner Ventures, has established herself as one of the best pickers of the next generation of successful e-commerce and consumer brands. Green has invested in companies like Warby Parker, Dollar Shave Club, Outdoor Voices and Glossier. Posted: 11/28/16 [ Read More... ]
[ Instagram Deepens E-Commerce Integration With This Feature ]
Instagram is partnering with J.Crew, Kate Spade, and other retail brands.
Instagram is growing its e-commerce capabilities with a new feature on Tuesday that allows retailers to add more information about the content they publish to the photo and video-sharing app. Posted: 11/23/16 [ Read More... ]
[ Bridging The Gap: Mobile Wallet UX And Adoption ]
by Cody Winton, CEO and Co-founder of Credntia
From answering email to checking account balances, today’s consumers use smartphones for everything. But there’s still one aspect of the digital lifestyle which is still lacking a true mobile user experience – digital payments. According to a February 2015 study from Placeable, only one in 10 consumers use a mobile payment option when it’s made available... Posted: [ Read More... ]
[ What Artificial Intelligence Can and Can’t Do Right Now ]
Many executives ask me what artificial intelligence can do. They want to know how it will disrupt their industry and how they can use it to reinvent their own companies. But lately the media has sometimes painted an unrealistic picture of the powers of AI. (Perhaps soon it will take over the world!) AI is already transforming web search, advertising, e-commerce, finance, logistics,... Posted: [ Read More... ]
[ Interactive E-commerce and Why It’s the New Future ]
Henry Ford famously said that people could order Fords in any color they wanted, as long as it was black. If e-commerce existed more than a century ago, Ford might have been in trouble. In fact, it wasn’t long after auto manufacturing became a major industry that customer demand kicked in, and car makers began offering options. Posted: 11/15/16 [ Read More... ]
[ Here’s what a Trump presidency means for the Internet of Things ]
Donald Trump's surprise win in the US presidential election has sent ripples throughout the world, and the IoT is no exception. Here are our first thoughts on the impact of the historic results on the IoT: Posted: 11/14/16 [ Read More... ]
[ Transforming Legacy Applications to Mobile Starts With UX Analysis ]
Moving your legacy applications to a smartphone screen can present some design considerations and challenges, especially when it comes to data-intensive applications like inventory management, sales enablement or project workflow. In order to create the foundation for a successful application migration to mobile, user productivity must be the focus throughout your initial analysis and planning. Posted: 11/11/16 [ Read More... ]
[ Why Recruiting Tech and Data Talent is About to Get Tougher for Campaigns ]
Political campaigns are already dealing with a shortage of staff with the kind of analytics, statistics and data management backgrounds needed to harness so-called big data. And many anticipate the problem will grow as the corporate world ramps up recruiting. Posted: 11/08/16 [ Read More... ]
[ Artificial Intelligence Beats A Path To Ecommerce ]
“There may not be physical employees to speak to and ask questions to, but there are chat robots, or “personal shoppers” that will aid you through the sales process. They’re intuitive, savvy and constantly learning from you,” said Baldwin. “ AI has begun to do what loyalty programs have not. They’re building loyalty by understanding individual customer’s needs , timing, price-elasticity, and channel-preference. Retailers will know what their customers’ needs are even... Posted: 11/04/16 [ Read More... ]