[ News ]

[ How will Advertisements affect your Holiday Season? ]

 

We all know that the advertisements popping up on Google, Facebook, Amazon, and our other various social media and shopping platforms are there for a reason. Paid researchers know just what we like, when we like it, and where to place it in order to get the traffic they're looking for. In an article recently published by MarketingLand, the giants of the Holiday season have made huge peaks in site...

Posted: 11/26/19 [ Read More... ]

[ Keeping up with the eCommerce Trends ]

 

Curious about what eCommerce trends are going to be taking over in the new year? This article by Core DNA gives you just the outline you were hoping to find. Learn about trends from "Adopting the fast-fashion mindset," to "eCommerce goes headless," in this quick go-to list. Read the article

Posted: 11/21/19 [ Read More... ]

[ Disney and Amazon Reach new Partnership amidst Dispute ]

 

With the upcoming Disney+/Amazon launch (set to release on November 12th,) spectators are curious to see how the two industry giants have come to an agreement over advertising, and issue which previously played a massively problematic role in the deal. Specifically, the issues arose about the advertising rights in regards to Disney's apps, including ABC, ESPN, and the Disney Channel. Learn about the implementation plans for this new partnership through the...

Posted: 11/11/19 [ Read More... ]

[ Facebook’s Efforts to help Small Business’s prep for the Holidays ]

Facebook aims to stay ahead of the curve in every aspect possible- even in giving back to the community. As the holidays approach, the social media giant has decided to lend a hand in helping entrepreneurs reach their customer potential through a "Holiday Bootcamp."  Michelle Klein, Facebook's vice president of Global Business Marketing, said the company estimates that more than 140 million businesses currently use Facebook's application suite. With...

Posted: 11/08/19 [ Read More... ]

[ Ride-Hailing Companies in the Fight Against California’s new Labor Bill ]

   

While California's new labor bill aims to protect "gig" workers' rights, new ride-hailing technologies such as Uber and Lyft are fighting the substantial changes. This new bill defines a 3 part outlined test that creates diversity among independent contractors who are not entitled to minimum wage and benefits. In contrast, the ride-hailing technologies argue that this model contradicts the ability to create a flexible employee-work relationship. Despite the opposition, multiple key players in the industry have stated their...

Posted: 10/16/19 [ Read More... ]

[ Walmart Picking up the Pace in the Race against Amazon ]

Taking notice of the successful third party vendor relationships Amazon has managed to profit from, Walmart has decided to get on board. This is the retailer's first attempt at outsourcing products and looks at Amazon's technical skills to enhance their product fulfillment through this new endeavor. They are titling this fee-based service "Fulfillment by Walmart," and anticipate it to move more items from outside merchants- specifically, those that generate wider margins. Click HERE...

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[ Equinox vs. Peloton in the Evolution of at-home Exercise ]

The demand for a convenience-based lifestyle is quickly emerging, and luxury exercise companies- such as a competitors Pelaton and Equinox- are rising to the occasion. An article recently published by FastCompany debriefs Equinox's plans to diverge into the world of at-home equipment and streaming classes. In the $14B market of on-demand home fitness, top competitors in the industry are looking to introduce their presence through expanding portfolios and products to meet the consumers every need.

Posted: 08/10/19 [ Read More... ]

HUB Consulting International Language minefield emails

[ Navigating the Cultural Minefield of E-Mail Salutations ]

  Most of us work within a shared business culture where we understand the language cues. Those of us who work across cultures, however, experience the minefield of communicating with people in other countries using our own cultural shorthand. Surprisingly, this applies even to the simple act of signing off an e-mail. A recent article in BBC News discussed the perils of signing an e-mail "regards" or "sincerely" when sending it to an acquaintance in another country. An American would find...

Posted: 05/14/19 [ Read More... ]

Modern virtual workplace challenge HUB Consulting

[ How to create connections at work in the age of isolation ]

  If you are feeling isolated at work, even in the midst of a busy office, you are not alone. A recent survey of more than 2,000 managers and employees found that employees depend on technology to communicate with their colleagues. The methods are led by e-mail (45 percent) and followed by text messaging (15 percent) and instant messaging (12 percent). Of those who cited e-mail, more than 40 percent said "they felt lonely always or often, were not engaged and had a high need...

Posted: 04/28/19 [ Read More... ]

How Amazon King eCommerce

[ Most Amazon Brands Are Duds Not Disrupters Study Finds ]

  The explosion of Amazon.com's private-label products has prompted concern that Amazon could use its clout to promote these house brands at the expense of merchants selling similar products on the web store. But the fears may be overblown, according to a new study released by Marketplace Pulse. In the study, the research firm examined 23,000 products and the consumer behavior associated with those products. They found that shoppers "aren’t more inclined to buy Amazon brands...

Posted: 03/20/19 [ Read More... ]