Cyber Monday shattered previous sales records this year as shoppers clicked their way to $3.45 billion in sales, a 12.1% increase over last year, according to data from Adobe Digital Insights.
It was the biggest online sales day ever.
“Cyber Monday was one for the history books this year, bringing in $3.45 billion and making it the biggest online shopping day ever,” said Tamara Gaffney, principal analyst at Adobe Digital Insights. “Consumers converted carts into purchases at record high levels before the season, and likely the year’s lowest price deals ended.”
“It’s an incredible milestone,” said Gaffney.