3 Scenarios for Marketing with the Internet of Things

Internet of Things MarketingThe IoT itself can’t even be considered futuristic anymore. It’s here now. In fact, it’s become so big that this year’s Consumer Electronics Show (CES) in Las Vegas dedicated a whole track to it.In December, too, the Interactive Advertising Bureau (IAB) released a consumer study that showed that close to two-thirds of American consumers own at least one connected device.That includes connected cars, connected/smart TVs, fitness trackers, home control...

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Microsoft’s AI writes code by looting other software

Artificial Intelligence CodingArtificial intelligence has taught itself to create its own encryption and produced its own universal 'language'. Now it's writing its own code using similar techniques to humans. A neural network, called DeepCoder, developed by Microsoft and University of Cambridge computer scientists, has learnt how to write programs without a prior knowledge of code. First reported by the New Scientist, the system works by taking lines of code from existing programs and combining...

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Will Democracy Survive Big Data and Artificial Intelligence?

Democracy in the Artificial Intelligence AgeThe digital revolution is in full swing. How will it change our world? The amount of data we produce doubles every year. In other words: in 2016 we produced as much data as in the entire history of humankind through 2015. Every minute we produce hundreds of thousands of Google searches and Facebook posts. These contain information that reveals how we think and feel. Soon, the things...

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‘We do not see upside’: London-based analyst calls ‘neutral’ after Snap’s London IPO road show

Snap Inc. Internet of ThingsSnap Inc. took its initial-public-offering road show to London on Monday, looking to persuade potential UK investors to buy up the company's stock, but one London-based analyst remains "neutral" about the company's ability to drive upside beyond its initial price range of $14 to $16 a share. Atlantic Equities research analyst James Cordwell did not attend the presentation on Monday but spoke with clients who did. (Atlantic Equities is...

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6 ecommerce categories that will take off in 2017

Ecommerce Categories for 2017 Ecommerce continues to make gains among consumers, with more people buying products online than ever before. Indeed, eMarketer recently predicted that worldwide ecommerce sales would total $1.915 trillion in 2016, with $423.34 billion of that coming from North America. And the company forecast double-digit retail ecommerce growth through 2020. Here are six ecommerce categories that will fuel that growth:

1. Grocery and fresh foods

In its report, eMarketer cites grocery as one...

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A Guide to Choosing a Payment Gateway

choosing-ecommerce-payment-gateway Fast, secure and ease of payment processes enable a smooth online customer experience – one that is likely to drive retention and customer growth. Payments are essentially the lifeblood of an eCommerce business and the choice of the right payment gateway is critical to the success of your online store. As there are numerous payment gateway options available, this article addresses the key areas to consider when deciding which payment gateway to...

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Connected Devices are Reshaping E-Commerce

ecommerce-changing-with-connected-devices

Internet of Things Utilization for Sales Projected to Grow Exponentially

The Internet of things (IoT), the development of everyday objects that contain network connectivity to send and receive data, is changing the landscape of e-commerce. From smart home devices to smart watches, e-commerce companies and developers are eliminating roadblocks in the buying process, streamlining product delivery, automating purchasing decisions and meeting higher customer demands. As point of sale (PoS) for e-commerce extends...

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Suddenly, net neutrality doesn’t look so great for 5G

mobile-ux-design-for-ecommerce Net neutrality and 5G may be on a collision course as the mobile industry tries to prepare for a wide range of mobile applications with differing needs. The net neutrality rules passed by the U.S. Federal Communications Commission last week have raised some eyebrows at Mobile World Congress this week. The full text of the rules isn’t public yet, but mobile movers and shakers are having their say. The latest questions involve 5G,...

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