User experience (UX) has already been established as a battleground for companies to distinguish themselves in the world of digital design. But panelists at the the first day of the Fortune, Time, and Wallpaper* Brainstorm Design conference in Singapore cited new technologies like blockchain, artificial intelligence, and “Internet of Things” devices as trends presenting new opportunities for companies to meet ever-rising customer expectations and adjust their UX to meet the challenge.
“This is the year we have to stop viewing digital and physical as separate things when we conceive of the design process,” said Mark Curtis, chief client officer of Fjord. He also noted that “customers are also beginning to make significantly larger demands of an organizations’ social impact, signalling the rise of the so-called “ethics economy.”
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