PARETO PRINCIPLE-BASED USER RESEARCH

What is the Pareto Principle and How Can We Apply it to UI/UX Design Research?

ux-ui-design-staffing-pareto-principle A few years ago I stumbled across an amazing blog post on MeasuringUsability.com by Jeff Sauro, and had an epiphany. He had outlined the way he was conducting Pareto Principle-based user research, and I realized that I could modify what he was doing to obtain data that my organization had been struggling to uncover. Read More...

The Next Five Years: How UX Best Practices Will Change And How You Can Keep Up

ux-ui-design-staffing-bay-area Currently, good UX design focuses on obvious navigation, uncluttered content and knowledge of your audience. But as technology advances, so does UX and UI. Below, 10 technology experts from Forbes Technology Council offer their insights on how these current best practices will change in the next few years, and what companies can do to prepare for the shift. Read More...

The Two Minutes It Takes To Read This Will Improve Your Writing Forever

tips-for-improving-writing You’re busy, so I’ll keep this quick. Following are the simplest tips I can give you to easily — and forever — improve the quality of your writing. Delete the word “that.” At least 90% of the times you use the word “that” can be removed from your writing and it will instantly make your sentence stronger. Example: “You believe that I’m lying, but I’m not.” becomes “You believe I’m lying, but I’m not.” Delete the words “I think.” It adds nothing....

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IoT Strategies Going Vertical

iot-staffing-going-vertical A nearly existential search for meaning and direction is hitting the tech industry and its major players in a way that they’ve never truly experienced before. Why? It’s a combination of factors including market maturity, flattened growth in key categories, and the lack of a clear picture about where things are headed. Read More...

Implications of Brexit for FinTech Startups

The Brexit Isn’t Stopping FinTech Investment and Sector Growth

fintech-brexit-opportunity With over 12,000 companies getting involved, the FinTech industry is one the rising industries across the globe. According to PwC, the estimated global investment will surpass $150 billion USD in the fintech sector in the next 3-5 years. The FinTech industry works to integrate the financial world with the technological world to modernized the way...

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Finextra paper explores blockchain as an enabler of operational resilience

  blockchain-bitcoin-fintech Distributed ledger technology could help with damage limitation in the event of service disruptions, as the paper ‘How to get a head on operational resilience’ discusses. In this period of disruption, with new regulation, technology, customer requirements and the occasional curveball like Brexit, operational resilience is getting a significant workout. Read More...