The Video-First Future of Ecommerce

In the future, we’re all going to be shopping on video apps like TikTok. Whether you’re buying instant noodles or high-end sweaters, it has become increasingly clear that short video clips are the future of ecommerce. Think of them as compulsively watchable commercials—with a direct link to buy. In the US, the usual monetization system for video is limiting. On YouTube, the biggest online video platform, compensation is still largely driven through through ads. But for most creators, that amounts to...

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U.S. Objects as India E-Commerce Rules hit Amazon and Walmart

  The United States government has expressed concern about India’s revised e-commerce regulations, pointing out to officials in New Delhi that the policy will hinder the Indian investment plans of Amazon and Walmart. These new e-commerce investment rules kick in on Feb. 1, and they ban companies from selling products via firms in which they have an equity interest. The new rules also bar them from making deals with sellers to sell exclusively on their platforms. The policies may be targeting Walmart, which just...

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Mark Cuban Says This Will Soon Be The Most Sought-After Job Skill

Future Job SkillsWhen Mark Cuban speaks, people listen. The billionaire investor and Shark Tank personality has a slew of wildly successful businesses under his belt. Whether he's commenting on the recent Time Warner and AT&T merger, recommending books for entrepreneurs, or sounding off about the 45th president, the internet hangs on Cuban's every last word. Now his latest prediction about the future of jobs is picking up steam. In a recent interview with...

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Retail Technology to Utilize IoT Tech Despite Incomplete Outlook

Retail Will Require Competent IoT Staffing to Realize eCommerce and In-Store Sales Potential

internet-of-things-staffing-bay-area The Internet of things (IoT) has become a household name within technology companies and businesses, but now the retail industry is looking to understand its effects and the behavioral patterns of consumers. While plenty of information on IoT for retail remains unknown, utilizing big data to measure the importance of technology...

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5 Tips for Improving UX in eCommerce

UX Design is Crucial for Mobile eCommerce Success

mobile-ux-design-for-ecommerce Great customer service is the backbone of any brick and mortar business in the Bay Area, but it is also critical to the success of an online company. For example, a digital staffing company in San Francisco, would want to create a user experience that is as enjoyable as if the customer actually visited the store in person, or even slightly better. Today’s consumer...

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How e-Commerce Retailers Can Reduce Return Rates

Nobody Likes Dealing with e-Commerce Returns, Especially Your Business

Designing the e-Commerce Experience Many e-Commerce stores experience a significant hike in sales during the holiday season, only to be followed by an unwelcome wave of returns. On an average, retail stores see a 20% - 30% return rate after the holidays, return rates like this can be a major problem for online businesses. It’s impossible to prevent all...

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