The Video-First Future of Ecommerce
In the future, we’re all going to be shopping on video apps like TikTok. Whether you’re buying instant noodles or high-end sweaters, it has become increasingly clear that short video clips are the future of ecommerce. Think of them as compulsively watchable commercials—with a direct link to buy.
In the US, the usual monetization system for video is limiting. On YouTube, the biggest online video platform, compensation is still largely driven through through ads. But for most creators, that amounts to...