Retail Technology to Utilize IoT Tech Despite Incomplete Outlook

Retail Will Require Competent IoT Staffing to Realize eCommerce and In-Store Sales Potential


The Internet of things (IoT) has become a household name within technology companies and businesses, but now the retail industry is looking to understand its effects and the behavioral patterns of consumers. While plenty of information on IoT for retail remains unknown, utilizing big data to measure the importance of technology on consumer buying patterns is imperative.

Companies interested in improving current business models should consult retail technology staffing firms for strategy planning and business intelligence analysis. According to, new technology will focalize the role of a retail associate into a customer-centric role. Consumers will be armed with mobile phones and use virtual information to cherry-pick deals. Empowered shoppers looking for a personalized experience will have technology at their fingertips to deliver more choices than ever. The current role of a retailer will then become hugely automated. Their duties will shift to the task of creating a seamless experience that customers experience on the web — in store.

As customer service continues to take center stage in retail, IoT staffing in San Francisco and other metropolitan cities becomes a smart business move for companies looking to prepare for the future. Using BI to influence staffing and business decisions will prepare companies to take advantage of shifting consumer trends.

While the full implications of IoT within the retail industry are not fully understood, the potential is endless, as IoT is not inherently one specific solution. IoT is instead a group of separate solutions that address the different needs that a customer may have within the conversion process. When you intertwine these solutions, you make an overall stronger and better platform that can create great opportunities for additional sales and added convenience. As businesses embrace IoT and utilize big data to make stronger business decisions, retail stores will experience overall growth and higher revenue, as long as they carefully vet their strategies and reevaluate outcomes as they move towards a more consumer-centric shopping and purchasing experience.

Hub Consulting Helps You Find Product Management Staffing

To learn more about IoT and how product management staffing prepares your retail company for the future, contact Hub Consulting online or by calling (415) 361-5234

Posted February 29, 2016 by & filed under E-Commerce, E-Commerce Contract Staffing, News.