Interactive E-commerce and Why It’s the New Future
Henry Ford famously said that people could order Fords in any color they wanted, as long as it was black. If e-commerce existed more than a century ago, Ford might have been in trouble. In fact, it wasn’t long after auto manufacturing became a major industry that customer demand kicked in, and car makers began offering options. Read More...
The big winners in e-commerce focus on the experience, says Forerunner’s Kirsten Green
Consider the customer.
Kirsten Green, who runs the early-stage venture capital firm Forerunner Ventures, has established herself as one of the best pickers of the next generation of successful e-commerce and consumer brands. Green has invested in companies like Warby Parker, Dollar Shave Club, Outdoor Voices and Glossier. Read More...Instagram Deepens E-Commerce Integration With This Feature
Instagram is partnering with J.Crew, Kate Spade, and other retail brands.
Instagram is growing its e-commerce capabilities with a new feature on Tuesday that allows retailers to add more information about the content they publish to the photo and video-sharing app. Read More...Interactive E-commerce and Why It’s the New Future
Henry Ford famously said that people could order Fords in any color they wanted, as long as it was black. If e-commerce existed more than a century ago, Ford might have been in trouble. In fact, it wasn’t long after auto manufacturing became a major industry that customer demand kicked in, and car makers began offering options. Read More...
Artificial Intelligence Beats A Path To Ecommerce
“There may not be physical employees to speak to and ask questions to, but there are chat robots, or “personal shoppers” that will aid you through the sales process. They’re intuitive, savvy and constantly learning from you,” said Baldwin. “ AI has begun to do what loyalty programs have not. They’re building loyalty by understanding individual customer’s needs , timing, price-elasticity, and channel-preference. Retailers will know what their customers’ needs are even...
Growing Value of Distributed Commerce for E-commerce Businesses
Retail and Ecommerce Boosting Sales with Distributed Commerce
The main idea behind distributed commerce is that it doesn’t scatter shots of products and events in front of a random group of people, but rather targets your marketing efforts to get your merchandise to likely customers and as the concept develops it will incorporate connected devices beyond phones and computers into the mix. Social media sites like Facebook can also...Amazon Plans To Open Another Bookstore
The e-commerce giant’s brick and mortar ambitions grow.
Amazon plans to open a brick and mortar bookstore near Boston, marking just the latest in the e-commerce giant’s effort to build a national bookstore chain. Read More...The new digital divide: The future of digital influence in retail
Today, retailers almost universally recognize that digital has reshaped customer behavior and shopping forever. So why are so many traditional brick-and-mortar retailers still so far behind at creating the digital experiences that customers really want? Read More...