Growing Value of Distributed Commerce for E-commerce Businesses


Retail and Ecommerce Boosting Sales with Distributed Commerce

The main idea behind distributed commerce is that it doesn’t scatter shots of products and events in front of a random group of people, but rather targets your marketing efforts to get your merchandise to likely customers and as the concept develops it will incorporate connected devices beyond phones and computers into the mix. Social media sites like Facebook can also help to carefully tailor news feeds that ensure all of the things that show up on digital platforms are interesting and relevant to the given audience providing additional methods for marketing and selling products via social channels.

The development of distributed commerce over the years has been fostered by advances in payment system technologies and the growth of apps and social media. Firms are now working with technology partners to build a more open market for products to be purchased in a more secure manner from places that previously did not offer conversion channels. They are now coming up with fully integrated systems whereby distribution partners are pulling from a singular pool of inventory in order to reduce the chance of customers buying goods that are not actually available while simultaneously providing new avenues through which to make purchases.

What does distributed commerce mean for retail and ecommerce businesses? Simply put it provides more avenues through which to sell product making sales easier. More specifically:

  • Distributed commerce for e-commerce businesses creates a distribution network whereby there is sharing of barcodes, which makes it makes it beneficial for both business owners and consumers. This is because consumers can purchase and receive their goods via sites they trust.
  • Unlike brick and mortar stores or dedicated e-commerce websites, distributed commerce provides business owners with the opportunity to reach a far larger audience, to some extent, for free.
  • Distributed commerce also helps to reduce obstacles on the road to conversion. It is more convenient to secure products when consumers do not have to go an extra mile to find information about them such as where to make their purchase, it significantly reduces the number of clicks it takes to get to the end of the purchase process.
  • Distributed commerce means that brands can bring their stores to their customers by providing ways to purchase from the devices and apps they already use and this list of devices and apps will surely grow with the number of connected household devices. Imagine clicking a button on your smart thermostat to purchase a new air filter when you see it’s almost time to replace!
  • Distributed commerce allows you to drive sales everywhere, and this includes areas where the customer would not expect to be shopping. As the IoT grows distributed commerce is likely to provide ways to purchase groceries from the convenience of your kitchen by way of a connected refrigerator.

When it comes to discovering new products, doing it online can prove to be a headache. However, with distributed commerce, consumers will find what they want, and compare prices and other details easily from a variety of different places they already spend time. The fact is that distributed commerce can make help to make consumers’ online shopping experiences simpler, and in doing so decrease cost of conversions for businesses who sell online.

Retail and Ecommerce Will Continue to Improve With Distributed Ecommerce

Most experts have emphasized that business owners have to find new ways to input product discovery into their customers’ daily online experiences. This is because consumers are by and large lazy and distracted. Forr businesses to sell product, customers need to have the opportunity to purchase what they like without having to leave the site or change gears to vet products and do research. The shift towards simplified ux/ui design and fast shopping experiences has been foreshadowed by streamlined payments on sites like amazon but will continue to make the buying and selling process easier for everyone.

Posted October 27, 2016 by & filed under E-Commerce, IoT, News.