Ten design practices to deliver business value

McKinsey design thinking at 50 Hub Consulting For those companies that get design right, the prizes are rich. The S&P 500 companies that invested most into design processes, capabilities, and leadership over the past decade, including design stalwarts such as Disney, Nike, and P&G, outperformed the rest of the index by 211 percent.

Design Thinking Approaches 50. Yet it is still Misunderstood.

McKinsey published a recent brief on design thinking as it nears its...

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How UX Is Being Changed by New Technology

Fortune Brainstorm Design Singapore HUB User experience (UX) has already been established as a battleground for companies to distinguish themselves in the world of digital design. But panelists at the the first day of the Fortune, Time, and Wallpaper* Brainstorm Design conference in Singapore cited new technologies like blockchain, artificial intelligence, and “Internet of Things” devices as trends presenting new opportunities for companies to meet ever-rising customer expectations and adjust...

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Companies race to gather a newly prized currency: Our body measurements

UX design IOT The first step for a shopper buying a suit at the fast-growing menswear retailer Indochino is sharing his personal information: A salesperson armed with an iPad measures nearly everything on his body, from the distance between his belly button and rear to the circumference of his knees.   The next step is getting a customized, made-to-measure suit delivered to his home within a few weeks. But his body data lives on:...

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The Rise of the UX Gold Rush

UX IOT hub consulting UX design is one of the most in-demand disciplines but hasn’t always been the hot topic it is today. The term was created in the 90’s when psychologist Don Norman joined Apple. Norman wanted a term that covered all aspects of a person’s interaction with a device: physical, technical, and psychological. Soon, other industry leaders like IBM and Facebook put design-thinking front and center; and as studies began...

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Dissecting User Experience

Importance of UI, user experience, digital staffingIn today’s technological world, it may be easy to ignore user experience, particularly when it comes to trivial questions regarding icons, colors, or the position of a button on a screen. However, you should keep in mind that bad user experience can be quite costly, and has the potential to manifest into something much bigger. Read More...

Why User Experience Matters – for Customers and Employees

User Experience DesignCompanies know that at scale, small details can make a big difference. Nowhere is this more obvious than in the realm of design. While some in the C-Suite deride design as superficial, design isn’t just the way something looks. Design dictates the way we do our jobs, build our businesses and live our lives. For design skeptics, there’s plenty of data to back up these claims. A study by DMI and Motiv...

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UX is UI

User Experience is User InterfaceA meme can travel halfway around the world while nuance is putting on its shoes. Ideas bounce around the Twitters, endorsed and adopted wholeheartedly through fear, surprise, or a fanatical dedication to the church of UX. Mobile-first, responsive over m-dot, prototypes over wire frames. These truths we hold to be self-evident. Complex and contextual ideas, reduced to tweetable dogma.   So too the images which attempt to explain User Experience. The...

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Tech Drivers that Create a Good User Experience

User Experience Only a minority of organizations are able to provide a very good user experience (UX), so IT and line-of-business leaders are turning to a number of emerging technologies to improve these interactions, according to a recent survey from UserTesting. The accompanying "2017 UX and User Research Industry Survey Report" predicts that artificial intelligence (AI) will likely have the biggest impact in this area over the next five years. But...

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The top 7 ways to streamline forms and user journeys

hub-ux-design-staffing The user is the focus of any website, but poor UX design can make or break your site and crush conversion rates. A brand’s website is the shop front of any business and first impressions are everything. The user experience design of the site is the deciding factor, as to whether a user stays on the site to look around, or jumps away to find something better. Read More...