Consumers are a demanding crowd. They increasingly insist on personalized online services, but they loathe giving up their privacy to get it. Digital Catapult discovered that among more than 4,000 consumers in the U.K., 60 percent were “uncomfortable sharing personal data.” Another 14 percent resisted sharing personal data altogether. The primary fear driving this reluctance? A loss of control over how and with whom their information is... Posted: 09/19/16 [ Read More... ]
Two words: “all set.” People say them every day — after the waiter delivers food, when finishing a customer service call or before launching a rocket into space. (Or so I imagine.)
These two words are just fine in the context of real life, human-to-human interactions. They’re also covered as a feedback loop in traditional UI design, where we can create a button that says “Done” or “Save” and know exactly to which... Posted: 09/16/16 [ Read More... ]
Effective search engine optimization strategies are extremely important in order to convert the existing visitors and generate a higher ROI. Posted: 09/12/16 [ Read More... ]
Known for consumer sweethearts like Apple and Facebook, Northern California is now tackling a less sexy though infinitely important task. Silicon Valley is bringing change to outdated financial systems through advanced financial technology (FinTech). A line of business based on using software to provide financial services, FinTech companies are generally startups founded to disrupt established financial systems that have been slow to embrace online technology. Examples include companies like Square, PayPal and... Posted: 09/08/16 [ Read More... ]
Despite high hopes for IoT data, most connected device developers and manufacturers are having a tough time using it. Posted: 09/01/16 [ Read More... ]
I wrote this article because of an incident that happened to my friend last week; let's call him Steve. Steve wanted to buy a house by taking a loan at a bank he desired, but, in the end, he used another bank. I thought, it’s just a common thing because the offer by the other bank was better. Surprisingly, my friend denied this, saying the proposals were absolutely identical, which really intrigued... Posted: [ Read More... ]
Fast, secure and ease of payment processes enable a smooth online customer experience – one that is likely to drive retention and customer growth. Payments are essentially the lifeblood of an eCommerce business and the choice of the right payment gateway is critical to the success of your online store. As there are numerous payment gateway options available, this article addresses the key areas to consider when deciding which payment gateway to... Posted: 08/26/16 [ Read More... ]
The Internet of Things is rapidly changing businesses and companies by making them more data driven. It is a concept that has the potential to not only impact how we work but also how we live. The Internet of Things revolves around augmented machine to machine communication; it is built on networks of data gathering sensors and cloud... Posted: 08/24/16 [ Read More... ]
When Amazon decided to enter the Indian e-commerce market, it was clear from the outset that something would have to give. That something was the very business model that had made Amazon an internet powerhouse in the U.S. Posted: 08/22/16 [ Read More... ]
A few years ago I stumbled across an amazing blog post on MeasuringUsability.com by Jeff Sauro, and had an epiphany. He had outlined the way he was conducting Pareto Principle-based user research, and I realized that I could modify what he was doing to obtain data that my organization had been struggling to uncover. Posted: 08/19/16 [ Read More... ]