Enhancing User Experience and Rewarding Your Customers Through the Holidays

Mobile Sales Pros Show Appreciation to Customers With Special Holiday Offers



As we enter the heat of the holidays, many consumers are diligently looking around for the best deals and gifts. Nearly 78% of people used the Internet last year for holiday research, 40% of holiday shopping occurred online and these trends are expected to increase. Given stats like this, your business should recognize the importance of enhancing the e-Commerce experience to achieve success and aim for record end-of-year profits. Looking to make the most of the holidays? Follow the following steps to ensure a busy and profitable gift giving season.

Website Optimization

Improving website speed makes for a better UX (user experience). A recent study showed that 57% of people will leave a website if it does not load within a matter of 3 seconds. Losing this amount of business could mean the demise of smaller e-Commerce companies. To avoid losing valuable customers, ensure that your website has a quick and efficient load time. Don’t make your customers wait because more often than not, they won’t have patience for a slow site.

Mobile Friendly

53% of those who shopped online last year used mobile devices or tablets for search. As mobile sales increase, having a mobile-friendly website helps ensure that customers can connect with you on the devices they are comfortable with. A strong keyword strategy that optimizes the most popular search queries is also a great way to create a strong online platform.

Protection Against Cybercriminals

Cybercriminals take advantage of high-traffic online shopping seasons. In addition to preparing for the holiday rush, businesses must also determine whether or not they have a strong enough IT infrastructure for heavy holiday traffic. Make sure your website is compliant with the Payment Card Industry Data Security Standard (PCI-DSS) to avoid issues. Also, undergo routine security testing to ensure that your website and back-end systems are updated. Try and perform the heavy maintenance routines before the busy holiday season and plan enough time in case you find major issues that need to be addressed. You do not want your site to be down during peak shopping times.

E-Commerce Consultants can Help you Prepare and Navigate the Holiday Rush

To learn how your business can employ powerful digital strategies for the holiday season, contact Hub Consulting today! We can be reached at info@hub.consulting.com or by phone at (415) 361-5234.

Posted December 18, 2015 by & filed under Mobile Development, News.