Yesterday’s graphic designers are today’s UX designers. Will tomorrow’s UX designers be avatar programmers, fusionists, and artificial organ designers? Yes, according to the illustrious roster of design leaders we spoke with here.
Design has matured from a largely stylistic endeavor to a field tasked with solving thorny technological and social problems, an evolution that will accelerate as companies enlist designers for increasingly complex opportunities, from self-driving cars to human biology. “Over the next five years, design as a profession will continue to evolve into a hybrid industry that is considered as much technical as it is creative,” says Dave Miller, a recruiter at the design consultancy Artefact. “A new wave of designers formally educated in human-centered design—taught to weave together research, interaction, visual and code to solve incredibly gnarly 21st-century problems—will move into leadership positions. They will push the industry to new heights of sophistication.”
Here are 18 of the most important design jobs of the future, as identified by the men and women who will no doubt do much of the hiring. Most looked three to five years out, but some peered farther into the future (see: organ designer).
Augmented Reality Designer
Nominated by Gavin Kelly, co-founder and principal, Artefact
As technologies for augmented reality evolve, they will allow for new information to be layered over the physical world in seamless ways. This will open up an increasing demand for designers who can deliver intuitive and immersive experiences that are tailored to a wide spectrum of industries, from entertainment to education and health care.
Nominated by Glen Murphy, director of UX, Android and Chrome
Our celebrity clients will need help in representing themselves best in virtual scenarios such as VR, mobile games, and movies. This job will entail creating a celebrity’s best representation in low-poly, high-polygon variants, and will depend upon rigging a client up for motion capture and text-to-speech emotive output. Some AI-response programming knowledge would be helpful. A version of this job actually exists today (see the digitized actors in L.A Noire), but will become increasingly important and complicated as actors’ likenesses become more prevalent in games and VR. As these representations become more mainstream and more powerful, actors will want increasing control of their image, just as they have in every other form of media.
Chief Design Officer or Chief Creative Officer
Nominated by Yves Béhar, founder, fuseproject
The CDO or CCO will be a job in every company, overseeing the design of a business’s every touchpoint and solidifying a fluid visual narrative that can maximize efficiency and purpose. Design is more and more central to the success of the modern business; designers are no longer being brought in at the end of the process to make things look pretty, but rather are providing essential insights from the ground up. In the future, I see a role on every executive team for a designer—someone whose role it is to ensure that every element of the business is designed well, and designed holistically.
Chief Drone Experience Designer
Nominated by Gavin Kelly, co-founder and principal, Artefact
As companies such as Amazon deploy unmanned drones in their business, there will be an increased demand for the design of the entire service experience. For example, what are the end customer interactions? How are fleets managed and maintained? How are risks to the population mitigated? How are privacy concerns addressed? How do we build trust in these semi-autonomous machines?
The next big thing is not a thing.
Nominated by Bill Buxton, principal researcher, Microsoft Research
Carrying on with the musical analogy, design has typically been preoccupied with creating new instruments. However wonderful any one of those instruments might be, the true potential is only realized when they play well together—essentially as one. It is the creativity and skill of the conductor that is essential to that happening.
The next “big thing” is not a thing. It is a change in the relationship amongst the things. Without the Conductor’s input, we are on a fast path to hitting the complexity barrier, since the cumulative complexity of a bunch of simple things—regardless of how delightful, simple and desirable they may be—will soon exceed the ability of humans to cope. It is the Conductor who carries the responsibility for the design of those relationships and ensuring that their collective value significantly exceeds the sum of their individual values, and their cumulative complexity is significantly less than the sum of their individual complexities.
Nominated by Matías Duarte, VP, Material Design at Google
Cybernetic directors will be responsible for the creative vision and autonomous execution of highly personalized media services. They will train cybernetic art directors and visual-design bots in the distinct visual language of a brand. They will provide conceptual leadership on creative projects from starting point through execution, and will actively participate in the growth and development of machine-learning infrastructure to keep current with innovations.
Cybernetic directors will need to be well versed in the visual language and traditions of North American audiences and their subcultures. The job requires at least four years of formal training in visual communication, graphic arts, modern American studies, or equivalent, and at least 10 years of relevant experience working in media, communications or entertainment. Exposure and familiarity with modern popular Western media is a bonus, but not a substitute. Also requires experience with learning systems training and reasonable fluency in HALtalk 9000, Lovelace++, and human-cyborg relations.
In five years machine learning will enable computers to make the kinds of aesthetic choices that humans make today—the more on the production end of the spectrum, the more quickly it will happen. This will enable massively more personalized experiences. Imagine reading a magazine article where the photo editor wasn’t just aware of you as part of a broad demographic, but knew your visual fluency and consumption more intimately than your spouse. Yet who teaches the computers to make those creative choices? How do we balance the possibilities of personalization when each article wants to have its own editorial flavor, each publication its own style? Training and directing creative machines will be one of the most exciting and important creative jobs of the future. It’s starting today.
Director of Concierge Services
Nominated by John Edson, president, Lunar
Retailers will harness the power of big data to give their most valuable customers a higher level of service than the general public. Smart merchants will start acting more like airlines or credit card issuers and really focus on the small percentage of VIP clients who drive a disproportionate percentage of profit. Concierges will provide the kinds of bespoke services normally associated with high net worth brands like American Express Centurion (“The Black Card”): exclusive perks but also customized products and services designed with an extra level of care to match the individual’s tastes.
Embodied Interactions Designer
Nominated by Matt Schoenholz, head of design, Teague
Screens have demanded a lot of attention from designers over the past 30 years. After all, they have been the source of so much content and so many interactions. They still require our thoughtful attention, but we will also see the rise of software that only rarely manifests on a screen. Or, perhaps it very much manifests on a screen, but the screen is an overlay on reality or it is outright virtual reality. These new modes of interaction require a new type of designer: one that is focused on embodied interactions.
Whether this embodiment is physical or virtual, this new designer is concerned with virtual and augmented reality, as well as the computers embedded into things and spaces. Therefore, this role is expert in interface pattern languages and touch-points that have largely been considered as alternative or merely subservient to screen-based GUIs. This designer will borrow practices from industrial design and architecture, so that she can model interactions that are oriented in space.
While these new materials force the designer to be intensely concerned with formal and spatial qualities, they belie a behind-the-scenes complexity that is also paramount. The Embodied Interactions Designer must be comfortable wading neck-deep through datasets to mine value while protecting privacy. She must be adept at persuading disparate business stakeholders of a product’s value and able to fight for the resources required to design it well. She must have foresight to uncover the biases in algorithms and large-scale systems that can negatively impact people.
Nominated by Asta Roseway, principal research designer, Microsoft Research
Early technology was, in its most basic form, like a huge block of ice: not very accessible, clunky, and necessitating specialists to handle. Now as technology melts, it will transform from solid to liquid to gas, permeating almost every aspect of our lives and creating a cross-disciplinary opportunities. Such diffusion will become the foundation for future design jobs. The designer’s role therefore will be to act as the “fusion” between art, engineering, research, and science. Her ability to think critically while working seamlessly across disciplines, blending together their best aspect, is what will make her a “Fusionist.”
While still expertly versed in classical design skills, the fusionist will mix those skills with a “generalist” approach to technology, working across disciplines and interest groups. In many cases, the fusionist may feel like an outlier. The technologies she bridges will require her to expand her own capacities. She’ll need to be an expert collaborator and communicator, extending her vocabulary so that she can reverse engineer her vision into discrete items that specialists can act upon. The Fusionist will remain driven by her passion for the Future and her ability to use Design as the unifying vehicle to drive the best experience.