With front-end mobile coding taken care of in the recent release of Android Studio 2.3, Google targeted cloud-based back-end development at its recent Google Cloud Next '17 conference.
While the show addressed cloud development in general, Google's mobile focus was exemplified by new serverless computing initiatives that provide back-end functionality for Android, iOS and Web apps.
These include an update to Google App Engine -- its nine-year-old serverless runtime environment...
6 Mistakes Your Ecommerce Store Must Avoid
Ecommerce marketers have four basic objectives. To start, they must bring new visitors to their store. Next is to convert more of these visitors into customers. Then they must look at ways to increase the average revenue earned per customer session. Finally, they must create incentives for these customers to return for future purchases.
Apart from bringing new visitors to your store, the rest of the marketing objectives are all directly influenced...
Could Google give fintech apps a needed boost?
Fintech companies that have developed products for the under-served have a big challenge — reaching their intended customers.
Google and the Center for Financial Services Innovation are hoping to change that. The tech giant and CFSI, a nonprofit dedicated to promoting financial health, have been collaborating on ways to help customers wade through financial apps in the Google Play store. They are also trying to guide developers on building...
Why UX is pivotal to the future of SEO
Search engines are advancing at the fastest rate we’ve seen in many years thanks to machine learning. These advances have allowed the search engines to focus on providing the most relevant results, not only in terms of content, but also in terms of user experience (UX).
At the end of the day, what is good for the consumer is good for organic search performance — especially if we consider how machine...
Dissecting User Experience
In today’s technological world, it may be easy to ignore user experience, particularly when it comes to trivial questions regarding icons, colors, or the position of a button on a screen. However, you should keep in mind that bad user experience can be quite costly, and has the potential to manifest into something much bigger. Read More...
How to Invest in the “Internet of Things”
All around us, the world grows more intertwined every day. Thanks in part to our global web connections, we have the ability to interact with people and things on an incredible level. This online experience can be life-saving and important, or it can be as arbitrary as simplifying monotonous tasks.
There are many industries and companies that aim to advance this experience. One growing market, known as the Internet of Things...
How to Get Started in Ecommerce for Less Than $100
Starting an ecommerce business can be stressful.
Not because it's difficult, but because there's just so much information out there. It's hard to know what to do and when. Sure, you can figure it out through trial and error, but that can get expensive. Fast.
Throwing your computer at the wall can seem like a better solution. But, before you launch your laptop at the drywall, keep reading. The four steps I...
H-1B Visas and Their Impact on Silicon Valley, California
Most people are still trying to comprehend President Donald Trump’s highly controversial immigration ban, and the way things are going, it seems that Silicon Valley will also have to brace itself for various changes in regards to the H-1B visas given to foreign experts. Read More...
Libraries Continue to Evolve in Digital Age
Libraries have been vital in communities for ages. Now, in the era of digital media and instant information, more people are doing research and other traditional library tasks digitally. With so many people receiving information "on the go," local Tomball and Spring-area libraries are working to evolve in the digital times.
Social media platforms are one of the main avenues libraries are connecting with others digitally.
The American Community Survey, which is...
Ready or Not – Healthcare Consumers Want a Mobile Patient Experience
Most people don’t look forward to doctors’ visits. As kids, we dreaded the needles and the medicine. As adults, we dread the time off work, the commute to the doctor’s office, and worst of all, the wait. So it’s no surprise that modern healthcare consumers are eager to bypass all that. Accustomed to getting everything from banking services to entertainment on demand, they are ready to approach their healthcare...