Today, retailers almost universally recognize that digital has reshaped customer behavior and shopping forever. So why are so many traditional brick-and-mortar retailers still so far behind at creating the digital experiences that customers really want? Read More...
The new digital divide: The future of digital influence in retail
Today, retailers almost universally recognize that digital has reshaped customer behavior and shopping forever. So why are so many traditional brick-and-mortar retailers still so far behind at creating the digital experiences that customers really want? Read More...
Consumers are a demanding crowd. They increasingly insist on personalized online services, but they loathe giving up their privacy to get it. Digital Catapult discovered that among more than 4,000 consumers in the U.K., 60 percent were “uncomfortable sharing personal data.” Another 14 percent resisted sharing personal data altogether. The primary fear driving this reluctance? A loss of control over how and with whom their information is...
Two words: “all set.” People say them every day — after the waiter delivers food, when finishing a customer service call or before launching a rocket into space. (Or so I imagine.)
These two words are just fine in the context of real life, human-to-human interactions. They’re also covered as a feedback loop in traditional UI design, where we can create a button that says “Done” or “Save” and know exactly to which...
Effective search engine optimization strategies are extremely important in order to convert the existing visitors and generate a higher ROI. 
Known for consumer sweethearts like Apple and Facebook, Northern California is now tackling a less sexy though infinitely important task. Silicon Valley is bringing change to outdated financial systems through advanced financial technology (FinTech). A line of business based on using software to provide financial services, FinTech companies are generally startups founded to disrupt established financial systems that have been slow to embrace online technology. Examples include companies like Square, PayPal and...
A few years ago I stumbled across an amazing blog post on MeasuringUsability.com by Jeff Sauro, and had an epiphany. He had outlined the way he was conducting Pareto Principle-based user research, and I realized that I could modify what he was doing to obtain data that my organization had been struggling to uncover. 
Currently, good UX design focuses on obvious navigation, uncluttered content and knowledge of your audience. But as technology advances, so does UX and UI. Below, 10 technology experts from Forbes Technology Council offer their insights on how these current best practices will change in the next few years, and what companies can do to prepare for the shift. 
Understanding UX design is part science and part psychology. The approach to UX design is broad and usually depends on the education or job history of the person involved in it. Someone in