Most people typically think of the working economy as employment that is divided between two groups: employed and self-employed. The latter provides more flexibility but does not come with any rights, while the prior establishes an abundance of rights, but limited flexibility. The "gig economy", as it is commonly referred, examines the latter partition: comprising of the seemingly self-employed and highly flexible type of... Posted: 05/09/17 [ Read More... ]
The IoT's Enhancement of Business Productivity and EfficiencyPosted: 05/08/17 [ Read More... ]
The acting head of the Federal Trade Commission (FTC), Maureen Ohlhausen, has said that she believes the Internet of Things industry should largely be left to regulate itself, rather than being subjected to external oversight. She also defended the use of data analytics to target consumers with different offers and pricing.
As much as the tech industry likes to try and create new standards, it has often taken external... Posted: [ Read More... ]
From the unlikely setting of Ottawa, Shopify has quietly been powering an e-commerce revolution.Posted: 05/05/17 [ Read More... ]
With front-end mobile coding taken care of in the recent release of Android Studio 2.3, Google targeted cloud-based back-end development at its recent Google Cloud Next '17 conference.
While the show addressed cloud development in general, Google's mobile focus was exemplified by new serverless computing initiatives that provide back-end functionality for Android, iOS and Web apps.
These include an update to Google App Engine -- its nine-year-old serverless runtime environment... Posted: 05/01/17 [ Read More... ]
Ecommerce marketers have four basic objectives. To start, they must bring new visitors to their store. Next is to convert more of these visitors into customers. Then they must look at ways to increase the average revenue earned per customer session. Finally, they must create incentives for these customers to return for future purchases.
Apart from bringing new visitors to your store, the rest of the marketing objectives are all directly influenced... Posted: 04/28/17 [ Read More... ]
Fintech companies that have developed products for the under-served have a big challenge — reaching their intended customers.
Google and the Center for Financial Services Innovation are hoping to change that. The tech giant and CFSI, a nonprofit dedicated to promoting financial health, have been collaborating on ways to help customers wade through financial apps in the Google Play store. They are also trying to guide developers on building... Posted: 04/24/17 [ Read More... ]
Search engines are advancing at the fastest rate we’ve seen in many years thanks to machine learning. These advances have allowed the search engines to focus on providing the most relevant results, not only in terms of content, but also in terms of user experience (UX).
At the end of the day, what is good for the consumer is good for organic search performance — especially if we consider how machine... Posted: 04/21/17 [ Read More... ]
In today’s technological world, it may be easy to ignore user experience, particularly when it comes to trivial questions regarding icons, colors, or the position of a button on a screen. However, you should keep in mind that bad user experience can be quite costly, and has the potential to manifest into something much bigger. Posted: 04/19/17 [ Read More... ]
All around us, the world grows more intertwined every day. Thanks in part to our global web connections, we have the ability to interact with people and things on an incredible level. This online experience can be life-saving and important, or it can be as arbitrary as simplifying monotonous tasks.
There are many industries and companies that aim to advance this experience. One growing market, known as the Internet of Things... Posted: 04/17/17 [ Read More... ]