Nike Meshes the Physical and Digital Worlds in New Concept Store
Nike is bringing some features of its mobile app to life in a new Los Angeles concept store that can adapt to consumers’ changing tastes and demands in real time. Nike hopes this will be a string of next-generation store launches. The second one will likely launch this fall on New York City’s Fifth Avenue.
“We’re going to learn a lot from this store,” Nike Chief Digital Officer Adam Sussman said about Nike's new LA store. “We’re going to continue to learn...