UX design is one of the most in-demand disciplines but hasn’t always been the hot topic it is today. The term was created in the 90’s when psychologist Don Norman joined Apple. Norman wanted a term that covered all aspects of a person’s interaction with a device: physical, technical, and psychological. Soon, other industry leaders like IBM and Facebook put design-thinking front and center; and as studies began...
The Rise of the UX Gold Rush
UX design is one of the most in-demand disciplines but hasn’t always been the hot topic it is today. The term was created in the 90’s when psychologist Don Norman joined Apple. Norman wanted a term that covered all aspects of a person’s interaction with a device: physical, technical, and psychological. Soon, other industry leaders like IBM and Facebook put design-thinking front and center; and as studies began...
A nearly existential search for meaning and direction is hitting the tech industry and its major players in a way that they’ve never truly experienced before. Why? It’s a combination of factors including market maturity, flattened growth in key categories, and the lack of a clear picture about where things are headed.