Cisco Introduces New ‘Intent-Based’ Access Networking Products And Services

When you think “enterprise networking,” the company that undoubtedly springs to mind for most people is Cisco Systems. With the majority of the world’s internet traffic running via Cisco core networks, it’s truly a global force to be reckoned with—for that reason, I follow the company very closely and am always looking forward to hearing what new products it’s working on. The big news from the past year was the change in leadership,...

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IBM is letting Watson loose on Wall Street regulations

IBM is unleashing Watson, the tech company's artificial intelligence platform, on financial regulations. On Wednesday, the New York-based technology firm rolled out a suite of software solutions that will help financial institutions manage their regulatory responsibilities. "Essentially, we’re embedding our deep regulatory experience into Watson so that a broader group of professionals can benefit from this knowledge and help their organizations operate more effectively and efficiently," said Gene Ludwig, founder and chief executive at...

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IoT: Customer Experience Leading the Way

Internet of Things Customer ExperienceI certainly have a biased perspective, having spent the past 27 years of my career working as a contact center industry analyst, but I believe that the Internet of Things (IoT) will find much of its early success improving the customer experience. I had the opportunity to hear a joint presentation by Dimension Data and Bosch at the Genesys G-Force event in Miami, Fla., in October 2016, and one...

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What is UX and How Can it Help My Business?

UX for BusinessUX design is one of those topics you can’t ignore as a marketer because it has deep roots in everything you do for an online brand. It’s something you and everyone in your team must understand, even if you’re not experts in the field. So what exactly is UX and why is it important to every business? This is the question we’ll be answering today so there’s no more confusion about...

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Snapchat is losing twice as much money as it did last year

Snapchat Profit LossSnap reported its earnings for the first time since becoming a public company in March of this year. Its daily active user count clicked up to 166 million, a 5 percent increase over last quarter, up 36 percent from this time a year ago. That puts it behind Instagram Stories, a competitor launched by Facebook that copied heavily from Snapchat and has already passed 200 million users. It also means...

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6 Mistakes Your Ecommerce Store Must Avoid

Ecommerce DesignEcommerce marketers have four basic objectives. To start, they must bring new visitors to their store. Next is to convert more of these visitors into customers. Then they must look at ways to increase the average revenue earned per customer session. Finally, they must create incentives for these customers to return for future purchases. Apart from bringing new visitors to your store, the rest of the marketing objectives are all directly influenced...

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Why UX is pivotal to the future of SEO

User Experience SEOSearch engines are advancing at the fastest rate we’ve seen in many years thanks to machine learning. These advances have allowed the search engines to focus on providing the most relevant results, not only in terms of content, but also in terms of user experience (UX). At the end of the day, what is good for the consumer is good for organic search performance — especially if we consider how machine...

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Dissecting User Experience

Importance of UI, user experience, digital staffingIn today’s technological world, it may be easy to ignore user experience, particularly when it comes to trivial questions regarding icons, colors, or the position of a button on a screen. However, you should keep in mind that bad user experience can be quite costly, and has the potential to manifest into something much bigger. Read More...