Consumers are a demanding crowd. They increasingly insist on personalized online services, but they loathe giving up their privacy to get it. Digital Catapult discovered that among more than 4,000 consumers in the U.K., 60 percent were “uncomfortable sharing personal data.” Another 14 percent resisted sharing personal data altogether. The primary fear driving this reluctance? A loss of control over how and with whom their information is...
Privacy and Personalization Can Coexist Through Good Design
Consumers are a demanding crowd. They increasingly insist on personalized online services, but they loathe giving up their privacy to get it. Digital Catapult discovered that among more than 4,000 consumers in the U.K., 60 percent were “uncomfortable sharing personal data.” Another 14 percent resisted sharing personal data altogether. The primary fear driving this reluctance? A loss of control over how and with whom their information is...
A few years ago I stumbled across an amazing blog post on MeasuringUsability.com by Jeff Sauro, and had an epiphany. He had outlined the way he was conducting Pareto Principle-based user research, and I realized that I could modify what he was doing to obtain data that my organization had been struggling to uncover. 
Currently, good UX design focuses on obvious navigation, uncluttered content and knowledge of your audience. But as technology advances, so does UX and UI. Below, 10 technology experts from Forbes Technology Council offer their insights on how these current best practices will change in the next few years, and what companies can do to prepare for the shift. 
As we enter the heat of the holidays, many consumers are diligently looking around for the best deals and gifts. Nearly 78% of people used the Internet last year for holiday research, 40% of holiday shopping occurred online and these trends are expected to increase. Given stats like this, your business should recognize the importance of enhancing the