Most Amazon Brands Are Duds Not Disrupters Study Finds
The explosion of Amazon.com's private-label products has prompted concern that Amazon could use its clout to promote these house brands at the expense of merchants selling similar products on the web store. But the fears may be overblown, according to a new study released by Marketplace Pulse. In the study, the research firm examined 23,000 products and the consumer behavior associated with those products. They found that shoppers "aren’t more inclined to buy Amazon brands...