The first step for a shopper buying a suit at the fast-growing menswear retailer Indochino is sharing his personal information: A salesperson armed with an iPad measures nearly everything on his body, from the distance between his belly button and rear to the circumference of his knees.
The next step is getting a customized, made-to-measure suit delivered to his home within a few weeks. But his body data lives on:...
Companies race to gather a newly prized currency: Our body measurements
The first step for a shopper buying a suit at the fast-growing menswear retailer Indochino is sharing his personal information: A salesperson armed with an iPad measures nearly everything on his body, from the distance between his belly button and rear to the circumference of his knees.
The next step is getting a customized, made-to-measure suit delivered to his home within a few weeks. But his body data lives on:...
