Henry Ford famously said that people could order Fords in any color they wanted, as long as it was black. If e-commerce existed more than a century ago, Ford might have been in trouble. In fact, it wasn’t long after auto manufacturing became a major industry that customer demand kicked in, and car makers began offering options. Read More...
Interactive E-commerce and Why It’s the New Future
Henry Ford famously said that people could order Fords in any color they wanted, as long as it was black. If e-commerce existed more than a century ago, Ford might have been in trouble. In fact, it wasn’t long after auto manufacturing became a major industry that customer demand kicked in, and car makers began offering options. Read More...
“There may not be physical employees to speak to and ask questions to, but there are chat robots, or “personal shoppers” that will aid you through the sales process. They’re intuitive, savvy and constantly learning from you,” said Baldwin. “ AI has begun to do what loyalty programs have not. They’re building loyalty by understanding individual customer’s needs , timing, price-elasticity, and channel-preference. Retailers will know what their customers’ needs are even...
Today, retailers almost universally recognize that digital has reshaped customer behavior and shopping forever. So why are so many traditional brick-and-mortar retailers still so far behind at creating the digital experiences that customers really want? 
Effective search engine optimization strategies are extremely important in order to convert the existing visitors and generate a higher ROI. 
Fast, secure and ease of payment processes enable a smooth online customer experience – one that is likely to drive retention and customer growth. Payments are essentially the lifeblood of an eCommerce business and the choice of the right payment gateway is critical to the success of your online store. As there are numerous payment gateway options available, this article addresses the key areas to consider when deciding which payment gateway to...