Local e-commerce industry can fast-track economic growth

Ecommerce Business Economic GrowthThe growing local e-commerce industry presents an exciting solution for fast-track growth in the SMME sector. “E-commerce represents a fundamental change in the way that trade is conducted, and offers up a new, more efficient way to connect producers and merchants directly to customers around the country and in fact the world, bridging the gap between demand and supply. This presents major potential for the expansion of small businesses, improved...

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FTC Head Wants The Internet of Things to Regulate Itself

Internet of Things Business RegulationThe acting head of the Federal Trade Commission (FTC), Maureen Ohlhausen, has said that she believes the Internet of Things industry should largely be left to regulate itself, rather than being subjected to external oversight. She also defended the use of data analytics to target consumers with different offers and pricing. As much as the tech industry likes to try and create new standards, it has often taken external...

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Shopify: The Invisible Selling Machine

Ecommerce Online Digital ShoppingFrom the ­unlikely setting of Ottawa, Shopify has ­quietly been powering an e-commerce revolution.

Shopify has done a pretty good job hiding itself from the world. The company’s e-commerce platform was involved in purchases by more than 100 million individual shoppers in 2016, yet it is invisible by design, enabling the end-to-end operation of its customers, some 400,000 individual retail shops and brands. It proudly operates not from San Francisco or...

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6 Mistakes Your Ecommerce Store Must Avoid

Ecommerce DesignEcommerce marketers have four basic objectives. To start, they must bring new visitors to their store. Next is to convert more of these visitors into customers. Then they must look at ways to increase the average revenue earned per customer session. Finally, they must create incentives for these customers to return for future purchases. Apart from bringing new visitors to your store, the rest of the marketing objectives are all directly influenced...

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How to Get Started in Ecommerce for Less Than $100

Affordable Ecommerce DevelopmentStarting an ecommerce business can be stressful. Not because it's difficult, but because there's just so much information out there. It's hard to know what to do and when. Sure, you can figure it out through trial and error, but that can get expensive. Fast. Throwing your computer at the wall can seem like a better solution. But, before you launch your laptop at the drywall, keep reading. The four steps I...

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Libraries Continue to Evolve in Digital Age

Library Digital MediaLibraries have been vital in communities for ages. Now, in the era of digital media and instant information, more people are doing research and other traditional library tasks digitally. With so many people receiving information "on the go," local Tomball and Spring-area libraries are working to evolve in the digital times.   Social media platforms are one of the main avenues libraries are connecting with others digitally.   The American Community Survey, which is...

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Four Digital Retail Problems and the Answer to All

Digital Retail Problems We are living in the digital age – where online shopping rules and midnight Black Friday purchasing is now being conducted primarily from the couch. But behind the scenes of retailers, combining digital services with existing brick and mortar operations isn’t a walk in the park. According to Gartner’s 2016 Chief Supply Chain Officer survey, 57 percent of CSOs listed the sales shift from physical stores to online retail as one...

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