NIKE, Inc. opened its new Nike House of Innovation on November 15. Nike NYC, as it is called, is a 68,000 sq. ft., six-level, cross-category premium Nike store, with a 650 Fifth Ave. address. Nike NYC is “the pinnacle expression of modern retail, representing the best of Nike global product, experiences and sport innovation,” according to their press release.
Powered by digital commerce data and inspired by Nike’s newest retail concept, Nike Live, the ground floor features the new Nike Speed Shop – offering “on-the-go access to the products local members know and love most.” The fifth-floor is home to the Nike Expert Studio – “Nike’s first dedicated floor to provide even more personal service to NikePlus members.”
Nike Sneaker Lab
The Nike Sneaker Lab is the world’s best (and biggest) Nike footwear floor – a cross-category destination for the footwear-obsessed. Hosting the largest concentration of seasonally current Nike footwear anywhere in the globe, this is a completely reinvented shoe buying experience for the Brand. Designed to mirror the feeling of a Nike product innovation lab, consumers can take a peek into the latest Nike innovations. At the Nike Sneaker Lab, consumers will find the freshest versions of performance footwear and visit the floor to cop high heat and style-led power franchise sneakers.