Why People are Going Crazy Over Bitcoin and Other Digital Currencies

Bitcoin and other virtual currencies are on a tear this year, surpassing the returns seen in stocks, bonds and most other investments. The price of bitcoin has tripled since the beginning of the year, surging above $3,000 for the first time Sunday before dropping by more than 10 percent the next day. Returns for ethereum — a lesser known but quickly growing cryptocurrency — have been even more dramatic: It’s gained nearly 5,000...

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Local e-commerce industry can fast-track economic growth

Ecommerce Business Economic GrowthThe growing local e-commerce industry presents an exciting solution for fast-track growth in the SMME sector. “E-commerce represents a fundamental change in the way that trade is conducted, and offers up a new, more efficient way to connect producers and merchants directly to customers around the country and in fact the world, bridging the gap between demand and supply. This presents major potential for the expansion of small businesses, improved...

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What is UX and How Can it Help My Business?

UX for BusinessUX design is one of those topics you can’t ignore as a marketer because it has deep roots in everything you do for an online brand. It’s something you and everyone in your team must understand, even if you’re not experts in the field. So what exactly is UX and why is it important to every business? This is the question we’ll be answering today so there’s no more confusion about...

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FTC Head Wants The Internet of Things to Regulate Itself

Internet of Things Business RegulationThe acting head of the Federal Trade Commission (FTC), Maureen Ohlhausen, has said that she believes the Internet of Things industry should largely be left to regulate itself, rather than being subjected to external oversight. She also defended the use of data analytics to target consumers with different offers and pricing. As much as the tech industry likes to try and create new standards, it has often taken external...

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Shopify: The Invisible Selling Machine

Ecommerce Online Digital ShoppingFrom the ­unlikely setting of Ottawa, Shopify has ­quietly been powering an e-commerce revolution.

Shopify has done a pretty good job hiding itself from the world. The company’s e-commerce platform was involved in purchases by more than 100 million individual shoppers in 2016, yet it is invisible by design, enabling the end-to-end operation of its customers, some 400,000 individual retail shops and brands. It proudly operates not from San Francisco or...

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6 Mistakes Your Ecommerce Store Must Avoid

Ecommerce DesignEcommerce marketers have four basic objectives. To start, they must bring new visitors to their store. Next is to convert more of these visitors into customers. Then they must look at ways to increase the average revenue earned per customer session. Finally, they must create incentives for these customers to return for future purchases. Apart from bringing new visitors to your store, the rest of the marketing objectives are all directly influenced...

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How to Invest in the “Internet of Things”

IoT Investment PortfolioAll around us, the world grows more intertwined every day. Thanks in part to our global web connections, we have the ability to interact with people and things on an incredible level. This online experience can be life-saving and important, or it can be as arbitrary as simplifying monotonous tasks. There are many industries and companies that aim to advance this experience. One growing market, known as the Internet of Things...

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Ecommerce Technology Trends That Will Take Center Stage This Year

mobile ecommerceWith 2016 over and done with, the gears are turning. Q1 of 2017 is well underway, and with it does come the next ecommerce technology trends. Last year turned out some rather impressive numbers for ecommerce. According to eMarketer, ecommerce generated an estimated 8.6% of all retail spending in 2016, hauling in about $1.915 trillion.

Everything told, the retail industry as a whole raked in 27 trillion. China dominated the...

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