Ecommerce marketers have four basic objectives. To start, they must bring new visitors to their store. Next is to convert more of these visitors into customers. Then they must look at ways to increase the average revenue earned per customer session. Finally, they must create incentives for these customers to return for future purchases.
Apart from bringing new visitors to your store, the rest of the marketing objectives are all directly influenced...
6 Mistakes Your Ecommerce Store Must Avoid
Ecommerce marketers have four basic objectives. To start, they must bring new visitors to their store. Next is to convert more of these visitors into customers. Then they must look at ways to increase the average revenue earned per customer session. Finally, they must create incentives for these customers to return for future purchases.
Apart from bringing new visitors to your store, the rest of the marketing objectives are all directly influenced...
Fintech companies that have developed products for the under-served have a big challenge — reaching their intended customers.
Google and the Center for Financial Services Innovation are hoping to change that. The tech giant and CFSI, a nonprofit dedicated to promoting financial health, have been collaborating on ways to help customers wade through financial apps in the Google Play store. They are also trying to guide developers on building...
Libraries have been vital in communities for ages. Now, in the era of digital media and instant information, more people are doing research and other traditional library tasks digitally. With so many people receiving information "on the go," local Tomball and Spring-area libraries are working to evolve in the digital times.
Social media platforms are one of the main avenues libraries are connecting with others digitally.
The American Community Survey, which is...
Most people don’t look forward to doctors’ visits. As kids, we dreaded the needles and the medicine. As adults, we dread the time off work, the commute to the doctor’s office, and worst of all, the wait. So it’s no surprise that modern healthcare consumers are eager to bypass all that. Accustomed to getting everything from banking services to entertainment on demand, they are ready to approach their healthcare...
With 2016 over and done with, the gears are turning. Q1 of 2017 is well underway, and with it does come the next ecommerce technology trends. Last year turned out some rather impressive numbers for ecommerce. According to eMarketer, ecommerce generated an estimated 8.6% of all retail spending in 2016, hauling in about $1.915 trillion.
Artificial intelligence has taught itself to create its own encryption and produced its own universal 'language'. Now it's writing its own code using similar techniques to humans.
A neural network, called DeepCoder, developed by Microsoft and University of Cambridge computer scientists, has learnt how to write programs without a prior knowledge of code.
First reported by the New Scientist, the system works by taking lines of code from existing programs and combining...
Ninety percent of Americans have used a credit card, but far fewer understand the underlying systems enabling their payments. So let’s dive in to see what happens when you swipe your card!
Suppose you purchase some carrots from the grocery store. You take out your credit card to complete the purchase, and see a logo with “Visa” on it. That’s the card association. You’d usually see one of the four...
The digital revolution is in full swing. How will it change our world? The amount of data we produce doubles every year. In other words: in 2016 we produced as much data as in the entire history of humankind through 2015. Every minute we produce hundreds of thousands of Google searches and Facebook posts. These contain information that reveals how we think and feel. Soon, the things...
New research sees Internet of Things (IoT) spending growing by nearly 16% by 2020 driven by hardware investments, primarily by manufacturers.
The Journal reported on the release of the “Worldwide Semiannual Internet of Things Spending Guide” by International Data Corp.(IDC).
The IDC report found that IoT spending will reach $1.29 trillion worldwide by 2020, representing a 15.6% compound annual growth rate between 2015 and 2020.
See also: China IoT market worth over $120 billion by...